NAKHEEL PALM JUMEIRAH
THE CHALLENGE
Palm Jumeirah is Nakheel’s flagship project. It is the world’s largest man-made island, a globally recognised icon and an international luxury lifestyle destination. The island is comprised of a two kilometre long trunk, a crown made up of 17 fronds and a surrounding crescent.
​
Still for tourists and locals, The Palm, is not at the top-of-the list when it comes to dining, entertainment or shopping. They are not aware of what 'The Palm Jumeirah' has to offer.
THE IDEA
To position 'The Palm' as a destination.
​
There is no greater place. There is no greater view. A world-first.
It's where you want to be and to be seen. Michelin-starred restaurants. Hand-picked hotels. Haute couture brands. Jaw-dropping entertainment. Breathtaking sea views. All come as standard in one place.