#ittakestwo
We often get so busy in our fast-paced lives that we forget to talk, share and communicate with the people closest to our hearts.
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We forget that all it really takes is to reach out and connect. And most importantly, it ‘takes two’ to make ‘Love’ possible, and to make it last. Huawei celebrates the sentiment, this Valentine’s Day.
Insight
We often get so busy in our fast-paced lives that we forget to talk, share and communicate with the people closest to our hearts.
​
We forget that all it really takes is to reach out and connect. And most importantly, it ‘takes two’ to make ‘Love’ possible, and to make it last. Huawei celebrates the sentiment, this Valentine’s Day.
The idea
#ittakestwo
We activate this platform by literally demonstrating how conversations and connections only happen when two people come together. The campaign launches a week before Valentine’s Day, both off-line and online, leading people to a grand finale on February the 14th.
A week before Valentine’s Day, we release a Newspaper Belly Band urging people to simply place their phone along with their loved one’s phone.
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Upon doing so, an NFC tag activates a synchronised video on both phones.
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A split screen film, where the scenes are only complete when the other half of the screen is connected. It can only be viewed as a whole only when two mobiles are placed together. At the end of the video, a promo code is revealed.
#ittakestwo
At malls, stands are holding a draw for great prizes. Simply, place your phones here to see what you can do together and win together, this Valentine’s Day.
