Al Futtaim Group
Well established family-owned business, house for the world’s most admired and innovative brands from the USA, UK, Japan, Sweden, France, Germany and Switzerland – from sectors as diverse with each other as automotive, retail, real estate and finance trust Al-Futtaim with their own reputation and commercial success since the 1930s.
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My responsibilities were around product concept design, UI design, conducting user interviews, prototyping for user testing, style guide, and client interactions. Create a product able to deliver digital innovation that is safe, exciting and enriching shopping environments, while keeping their customers and user experience as our north star.
Project Type
Consumer and Retailer App
Role
Customer Experience Strategy
Product Designer
Challenge
How can we enhance shopper experience, improve the mall offerings all while increasing dwell time and interactions?
Idea
The Festival City Malls' Guide is the channel to explore, discover, plan, and book delightful shopping experiences, with personalized advice from an intelligent digital concierge.
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The Festival City Malls Guide provides an opportunity to strengthen FCM’s brand, engage with customers in a compelling shopping experience, and offer differentiated access to the Festival City Mall.
Consumer App
Retailer App
