Al Rajhi Takaful
The third largest insurance company in Saudi Arabia with over 2 million customers.
As a strategic partner for Al Rajhi Takaful’s Digital Transformation Journey, we were entrusted to deliver digital innovation with optimised efficiency, effectiveness and user satisfaction, while keeping their customers and user experience as our north star.
Project Type
Responsive Website,
iOS and Android Mobile App
Role
Customer Experience Strategy
Product Designer
Previous Design
Cognitive Analysis
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Has foundational challenges and perform at levels below those of key peers
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Is stronger (relatively) in the Customer Digital Journey areas of lower importance, specifically, at attracting and supporting visitors versus engaging and converting them
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Has the lowest-performing digital container (website and mobile web deployment, functionality, and experience) of the analysed insurers
Performance Opportunities
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Streamline and enhance complete product journeys, desktop and mobile
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Optimise product page templates
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Increase KPI performance, improve market position, and drive financial performance
Redesign
Visual Identity Design
Our objective was to create consistency across the messaging - written and visual, a brand that resonates with the customer. Visual identity is the most important part of invoking this emotional response. All the brand elements must then, follow from the visual style we decide on, from the very beginning
Created an illustration style that is distinct yet flexible. It evokes emotions that make Al Rajhi Takaful’s brand, memorable and live seamlessly with the UI design and graphic elements.
